Copywriting Survey

Copywriting Survey
Changing the copy and keywords of an existing listing may negatively influence its performance temporarily, regardless of how poorly optimized the product was before. This is because of the way listings are indexed by Amazon. Be aware that changes can take time to improve conversion and consider implementing the various parts of the new listing gradually and watching the results.

WARNING: The amount of detail you provide here directly contributes to the copy you will receive. If you are vague in your responses it will negatively contribute to the quality of what we write. The more information we have, the better the copy will be.
If you agree to the above statement, then please check below*
- Yes, I understand
Name*
First Last
Email*
Phone*
Business Name*
Brand Information
Product's Brand*
Product Name*
Product ASIN*

You can find this in the Amazon listing url. It’s a 10 character alphanumeric
Link to product on Amazon*
Website or URL of the product or brand*
Competitor Information
Competitor's website or Amazon listing #1*

This is for research purposes
Competitor's website or Amazon listing #2*

This is for research purposes
Competitor's website or Amazon listing #3*

This is for research purposes
Other Information
Who is the primary target customer for this product? (describe them in as much detail as possible)*
Who are some secondary target customer for this product? (name as many as you can and in as much detail as possible)*
Why should a customer buy THIS particular product instead of any of the competitors?*
What are the primary benefits of using this product?*
What is the most important pain point that this product solves for customers?*
Are there any special attributes in your product that customers care about? (such as “gluten free”, “made in the USA”, “environmentally friendly” etc…)*
Are there any special ingredients (if applicable) in your product that customers care about?*
If this is an existing listing, please let us what your current conversion rate is. To find this, go to Reports > Business Reports.
You want to view the Details Sales/Traffic by Child Item (which is the most accurate and what Amazon recommends). Don’t use the “Parent.”

This is what you’re looking for when you log into the report:
My Unit Session Percentage in the past 30 days for this product is:*
My units sold for this products in the past 30 days is:*
Did you run any product giveaways, deep discounts or sponsored ads in the last 30 days that could potentially manipulate these numbers?*
Additional information you wish to provide?

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Copywriting Survey

COPYWRITING SURVEY

Copywriting Survey

Brand Information

Competitor Information

Other Information

If this is an existing listing, please let us what your current conversion rate is. To find this, go to Reports > Business Reports.

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