WHAT
is Enhanced Brand Content (EBC)?
Having EBC on a products page has been shown to attract more customers and lead to a sales increase of 5% or more in the first year after the content is added.
Sharing your brand’s story and educating customers about your product helps build brand awareness with customers. Adding Enhanced Brand Content to your listing allows your product to stand out in a crowd of others.
Example
WHY
should I add EBC to my product detail pages?
More than 55% of US shoppers begin their product search on Amazon, and they use the information on product detail pages to do their research.
BENEFITS OF HAVING EBC
INCREASE CONVERSION
EBC pages can help convert customers who are on the fence about purchasing a product by providing more details that can help convince them to make the purchase.
DRIVE TRAFFIC
Adding EBC to your detail page can improve the product’s search ranking and where your product shows up in Amazon search results.
INCREASE SALES
Studies have shown that increased traffic and conversion that comes with adding high quality EBC can drive a sales increase of more than 5%.
REDUCE CUSTOMER RETURNS & NEGATIVE REVIEWS
Providing customers with more information about your product, including specific feature details, functionality, and specifications helps them make a more informed purchase decision, which can lead to fewer returns and fewer negative customer reviews from unsatisfied buyers.
ENCOURAGE REPEAT PURCHASES
Sharing your brand story and more information about your products can drive customers to explore your other products and increase repeat purchases from your brand, helping to develop a loyal customer base.
| EBC Copy Only |
| $ 300 Delivered in 3-5 Business Days |
| An appealing, custom-designed Amazon Brand Storefront |
| Unique copy, graphics & layout specific to your needs |
| Full submission to the Amazon marketplace |
| FULL EBC SERVICE (Copy & Graphics) |
| $ 450 Delivered in 3-5 Business Days |
| Complete copy based off the EBC template we feel is best for your listing (unless you have a preference) |
| Copy can be optimized for your listing’s keywords (if provided) |
| Graphics that match up with your copy |
| Graphics designed to fit the EBC template being used |
| EBC Graphics Only |
| $ 200 Delivered in 3-5 Business Days |
| Graphics that match up with your copy |
| Graphics designed to fit the EBC template being used |
FREQUENTLY ASKED QUESTIONS
Do I need good product images for the EBC graphics?
Y
es. At the very least, we will need high quality photos of the product so that we can create professional graphics. The more photos and information you provide us, the better your EBC content will be.
What information will I receive?
Y
ou fill out the form with your product listing and we take care of it from there. When we’re done, we send you the image files (.png) and a PDF of the copy so you can copy and paste where necessary.
What type of support is included?
F
or EBC graphics, we will do 1 revision. For EBC copy, we will provide up to 3 revisions. You must be specific in what you’d like changed.
Do I need to be brand registered to add EBC to a listing?
Y
es. EBC cannot be added to a product listing without brand registry access. For more information, visit https://brandservices.amazon.com/ or contact us below.